Today, we will take a step further, adding to these rules, some simple tricks that will make your work easier, saving you the mistakes we all make at the beginning, and at the same time, making your videos more entertaining when viewing them , creating quality material , ideal to make your audience.
When dedicating these blog, to photographers who want to know some tips for video, I will not go into details of lenses, type of angulation, in telling you to get a tripod or talk about a good frame, because they are concepts already learned with photography . For that reason I will only focus on the exclusively related to the video.
Perhaps, if you do not know these concepts, you are interested in the series of blogs of Learning photography
Create and plan ahead
Whether it’s a story, where we want to tell something in particular, such as a short film, an ad, or we just want to create a video to put in the background an event or a background music, we need a previous planning , especially not to waste too much time and save us problems.
These video tips will not only help you save recording time, but it will take you a lot of editing time, eliminating unnecessary plans, creating a time plan, and in short, cutting a little bit of everything you have to do, to that then we get a video of 30 minutes, when you need two or the other way around.
What kind of glasses to wear, lighting, the perfect time, asking permission if it is a private place, creating Storyboard of the plans that will create your composition … all this, besides giving you organization, will allow you to create more professional works .
And yes, I am the first to know that this work before, in between and then in a video is tiresome, but pay attention to me that you work less , because you will always have problems, do you better control the controllable ones?
The resources will save you more than once
What would it be if not the general plan? No, I do not want to create here an enmity with the lovers of the landscapes and the great plane, but some reason I do not lack. In the cinema and consequently, in the video, resources are usually added, images that position you, that indicate a data that you otherwise did not know about it.
These planes are usually the most general, those that add everything that enters the scene, hence it is always used as an introductory shot, to position yourself and put everything in its place.
One of the tips for video that is repeated, whether cinema or any other genre, is to scale your plans little by little and start from a broad, general plane and go little by little towards other, more closed planes . Of course, as I always say, the rules are to break them, but always with discretion, not break, without any criteria.
Another type of very useful resources are those that are created at the time of recording. Record extra time before and after, between 3 and 5 additional seconds that will give you more flexibility, adding what is known as “air” , which will be very useful in editing and who knows, maybe you get the best moment of your video in those seconds, spontaneously.
What proportion of image to use Why always horizontal?
It is true that sometimes there is a bit of a pedant, the typical film or video expert, when he sees a video recorded vertically and starts to curse everything. But they have some reason, although they lose it when they get crazy.
The aspect ratios come from the types of screens that are used , formerly the standard was the format of 4: 3 , brought from the cinema, and used in the typical tube televisions, giving your plane a more square look , although always horizontal.
Then, with the move to the digital and the high definitions , the cinema became more panoramic, and the other screens, adapted little by little to this, reaching to change the standard to the aspect of 16: 9 . So far so good.
But the problem comes when the screens are no longer what they were, when there are different devices, with different screens , that we use in each moment or situation. That is, do not ignore the people who tell you how the video should always go because of course, it all depends on the audience and platform that you are going to use.
Clearly the ratio of 16: 9 is widespread and therefore, is the one with which you will be most successful . But if you want to create mobile content, feel free to record it vertically, because it will be more convenient to consume on the intended platform.
Lately with this breakdown of aspects and expansion of screens, the different proportions are also being used a lot to evoke feelings or give a different message . An example is the ratio 1: 1 or 4: 3, which gives your video an old look, evoking memories.
Add lighting whenever you can
This concept may seem like something that would go into photography tips, since photography is light, it is not something else, and clearly better to have and to remove than not having directly and missing. But these video tips will also be useful, as it is a succession of photographs.
But what differentiates it from photography is that in the video we normally need twice as much light, not only because it is continuous light, less intense than a flash, but because light is more difficult to control .
Image extracted from a post about the use of lights Anova Pro 2 (Rotolight) in a British reality. Click here to know more
The movements create almost uncontrollable shadows, as well as darker areas above all the use of low- light , which if you are far away, do the opposite , seeing even less to the subject.
Therefore it is best to always use the maximum possible light and mold it so that the camera looks smooth, without creating shadows too marked, with reflectors or softbox if you use LED lights or spotlights .
See reciever 5 in 1
See LED spotlights
Another section is for example the backlight. In a photograph a silhouette can tell you a lot, playing with its composition or with other elements that can be seen. But this will not normally be like that in a video.
We will not use backlight, unless the situation asks us , and of course, we will use it for a few seconds, since this is what makes us lose ourselves in history, looking for a minimum of information about our subject, for all the flat.
Give movement to your planes, avoiding zoom
The camera movements give a dynamic rhythm to your productions . This is like everything, of course you can not always use it or be continuously moving the camera while recording a dialogue, but you can combine them to create scenes worthy of the big screen .
We are accustomed to a rhythm of planes and montages that we are not aware of, and that is seen, for example, if we compare today’s cinema with a 50’s classic. The movement has become part of the narrative within the screen and liven up any scene.
You may also be interested in this post about slider and its use
This is more noticeable in my generation, because as much as we like the cinema or the classic (like me), it is always harder to see that kind of cinema, even if it tells interesting things and this is due to the fact that at that time the foundations of cinema had been established and this was no more than a succession of the theater, an adaptation .
For this reason, one of the most important video tips is to always take into account the movement, even if it is only descriptive or as resources, it will always attract a lot more attention , because if not, how is it different from photography, if it is everything static.
A personal recommendation regarding movement, if you are looking for a professional result, is not to use the zoom, especially digital, to simulate the movement , since it is not a natural movement and creates a sensation of telenovela drama, that maybe not you search for your video
When you use zoom, normally, the change of crystals and at the same time of focal distance, flattens or gives more depth to your image, creating a strange effect, that as I commented previously, if you do not look for it, as an effect, it is better not to use it and give a natural touch to your movement.
Assembly and editing are your friends, and the monotony your enemy
Continuing in some way the previous section, comes the edition, more specifically, the editing, something necessary, to tell a story that you record in 4 hours, in just 2 minutes and not in a hurried way .
As I said before, what has made good or bad that we are surrounded by audiovisual stimuli and have so much image culture, is that we have developed this in such a way that now we can tell something dense in a short time and in an extensive way.
This does that the spectator does not waste time , because it is not to lose it and if you present a video without a montage where you eliminate the unnecessary parts, it will not finish it, because nobody is watching a video of 30 minutes , where the same thing happens that in one of 2 minutes.
Even if it’s just a plane-sequence recorded with your mobile, you should cut at the beginning and at the end, add an introduction, a black fade at the end, put background music, transitions. Everything that is filling and making consumption more enjoyable , will be appreciated by your audience, because if you do it with your photographs , uploading contrasts, or intensifying colors, why do not you do it in your videos?
Now, after these video tips and the principles shown in the previous post, you have enough concepts learned to make your first steps, and define your style little by little. Do not forget to show us your results through our social networks.